How Retailers Can Use Bulk SMS Marketing for
Better Customer Reach
Summary: The world is switching to the mobile-only
mindset and retailers are leaving no stone unturned in leveraging the benefits
of mobile technology. They are adopting every single way to digitalize their brick-and-mortar
outlets and reaching a vast audience effectively. Here are some of the best way
in which retailers can utilize SMS for their business.
Retailers have adopted SMS marketing as a new
way to build connections with existing and potential customers. It’s no
surprise that connections contribute a lot in making a business a success. SMS
marketing is a reliable way through which businesses get a chance to build a
dedicated community and lasting customer loyalty.
Though SMS marketing helps businesses in
reaching vast customers, acquiring and retaining a clientele; its true
potential is still not harnessed completely. Until recently, text messaging was
only used for personal communication. However, due to the rapid advent of
smartphones and the massive availability of the Internet, messaging has
witnessed a significant increase.
Retailers began to realize the power of text
and WhatsApp messaging for their business. Moreover, the global pandemic has
changed the way retail transactions used to take place previously. It has
highlighted many serious issues in the supply chain and its processes.
As a result, retailers around the world have
worked hard on eliminating the prevailing discrepancies. Without a doubt,
todays’ retailers not only believe in supplying products, but they focus on
supplying connections and attain customer trust and satisfaction. SMS marketing
is contributing the most in helping retailers in achieving growth and success.
Some Interesting Facts!
Here are some facts and figures about the
benefits of SMS marketing.
® SMS has a six
to eight times better response
rate than emails.
® 48%
of consumers prefer
receiving loyalty-related updates via SMS.
® SMS
marketing tends to have a significant
impact on brand awareness.
® 44% of marketers use bulk SMS software to automate SMS
marketing campaigns.
® 46% of respondents would prefer to opt-in to text messaging
from a retail business.
How Retailers Can Explore Bulk SMS Marketing
Retailers are improving their bottom line by
growing their SMS database and gaining more customers through opt-ins and short
code promotions. Let’s see how retailers are leveraging the power of bulk SMS
marketing for reaching a maximum audience and sustainable growth.
Ø Sharing Coupons and Discounts
Retailers are using text messaging for
sharing promotional coupons and discount offers with the customers with the
intent to promote sales. The benefit of texting is that businesses can
personalize the message as per their ongoing marketing campaign. Another
advantage is that SMS allows sharing compelling text that attracts customers
and encourages purchase.
Ø New Arrivals and Business Updates
Alert your customers about new product
arrivals and update them with business information to keep them informed at all
times. It helps to develop a brand image, connecting with customers and build
loyalty. By adding bulk SMS service to the marketing campaign, retailers can
get a huge revenue boost and grow their customers significantly.
Ø Promoting Event Online & Offline
Since SMS marketing is the fastest medium to
reach a large customer base, retailers can use it for sharing time-sensitive
information. If you are organizing an online or offline event, engaging more
customers must be on your priority list. You can bring huge traffic to your
website or can attract a wide range of customers by adding a clear
call-to-action to the SMS.
Ø Abandoned Cart Reminders
If you know your customers well, you must be
aware of the fact that they want to get informed about the product before they
make the final purchase decision. Customers sometimes change their purchasing
decision as they are not comfortable buying the product. Using bulk SMS
service, online retailers can remind customers of their abandoned cart and
encourage purchase.
Ø Compliment Your Social Media Campaign
Don’t let the expensive marketing methods
ruin your budget and future growth; instead, switch to a sustainable revenue
platform to reach customers. Retailers can use their social media channels to
ask customers for subscribing to SMS marketing so that they can receive to-the-minute
business updates. It’s undoubtedly a great way to engage more customers with
the business.
SMS marketing has proven to be a
significantly outstanding way to reach new customers and keep them informed. No
doubt, SMS solutions are cost-effective and time-efficient than its alternate
marketing tactics. It’s a fantastic way to acquire and retain customers as it
doesn’t leave your customers annoyed.
Moreover, if the retailers want to opt for the
text marketing, all that they need is a reliable bulk SMS service provider to
get started. So, leveraging SMS marketing into the retail business is not just
affordable, but quite simple and easy too.
