5 Trendy
Ways to Use WhatsApp API in Retail to Enhance Customer Experience
You're presumably on Whatsapp if you're reading this site,
right? Of course, WhatsApp is the most popular digital platform in the world,
with over 2 billion users globally. A poll found that the typical person spends
21.3 hours per month on average. The most difficult approach to engage
audiences, increase revenue, and improve customer service is now through the
Whatsapp application programming Interface (API). Building CRM (Customer
Relationship Management) and customer-centric organisations in this manner is
preferable. However, as the WhatsApp Business API has grown in popularity, it
has opened up a platform to all small, medium, and big business owners. In
addition, it has also created an API for retail enterprise communication,
ensuring that everyone may use the WhatsApp Business API. And you've arrived to
the perfect spot if you're seeking for various strategies to enhance client
experience using this amazing WhatsApp API. We want to provide you a fast
overview of everything you need know before getting started with the 5 common
ways to improve customer experience in retail using WhatsApp API or how one can
leverage different features to keep retail customers informed and engaged- from
onboarding to retention.
The question that now emerges is how Whatapp API might help small and
retail businesses.
With the help of the
Whatsapp API, you may communicate with other members of your team and
customers. In order to automate the process of updating, notifying, and
delivering messages through your channel, it is connected to your customer
communication platform. Differentiating your brand experience through
conversational interactions is quite advantageous. The nearest channels to
improve client engagement and company advertisement are oversaturated in the
market, thus it is essential for every entrepreneur to develop their own USP
using the WhatsApp API to compete with their rivals and keep consumers informed
via alerts.
Here, mySMSmantra
offers you the five most well-liked strategies for leveraging the WhatsApp API
to enhance consumer contact and experience.
1. Create a virtual assistance for customer
service
Everyone chooses the
store with the least amount of rush, the best materials, and most importantly,
the attendant who helps them the entire time. Virtual assistant functions
similarly. You may get instant assistance for all of your purchasing needs with
just one click. You may tap to select your option, which will benefit both new
and seasoned clients.
The assistant can
welcome guests, patiently address frequently asked questions, and promote the
many self-service customer journeys that are accessible through the channel. A
contact centre representative can be linked into the chat to take control of
the conversation if all self-service alternatives have been used up or the
inquiry has been determined to be of high importance.
WhatsApp is a platform
where 80% of messages are seen within 5 minutes, and if this is available with
a virtual assistant, it is a double benefit; your product is visible to the
customer with the one who assists your product to the customer because customer
satisfaction is essential, but if incase customer enquire rather than designed
queries then agents are available that give you the detailed assistance and can
WhatsApp can provide the next best thing even though it can't summon a human
assistant to assist the customer in person.
You can create the type
of potent, one-on-one consumer experiences we've grown to appreciate about the
high-street experience by using an automated personal shopping assistant. As
for a sales tip, WhatsApp can be the greatest substitute for a human assistant
who can assist the customer in person. You can create the type of potent,
one-on-one consumer experiences we've grown to appreciate about the high-street
experience by using an automated personal shopping assistant.
With the development of
artificial intelligence, mySMSmantra introduces its virtual assistant to
the WhatsApp API, revolutionising the field of corporate applications.
Recommend and Display the Latest products:
National marketing head
report that “Whatsapp is the new SMS”. And we realized that. Whatsapp is a very
strong marketing tool. It is a platform that provides one-to-one interaction
platform both to customer and producer for direct communication with our
listeners.
Whatsapp is an AI based
tool to deliver images, audio files, short video clips of products and text
messages to users across the world. Whatsapp provides backbone to your product
to display it globally, without any restriction and format change. Whatsapp is
available with sharing of documents and images at any format it doesn’t require
any specific tool to deliver the images and videos and furthermore, the chances
of delivery are higher.
But keep one thing in
your mind, that whatsapp is an exhibition platform only, selection of loyal
customers is your responsibility rather than trying new customers at every
attempt. Because loyal customers travels long together and for an instance
everyone hates messages coming from unknown numbers.
2. Tracking of Delivery, Return and Refund:
Every consumer wants to know where their order is at all times, but
especially in the event of a return and refund. When it comes to managing the
delivery of personalised, real-time alerts that keep your clients informed from
the minute they complete their order until it reaches on their desk or
doorstep, WhatsApp API for Business is a fantastic option.
The real-time assistant is also accessible here to respond to updates
instantly, enabling the real-time assistant to address a client problem right
away. Additionally, customers may give an update if they wish to modify the
pickup and delivery addresses or if they accidentally entered the wrong account information and want to fix it. Moreover, customers
may also update whether they will be at their doorstep to get the merchandise
in person.
It also shortens the time required for lengthy phone calls trial, emails, and
text messages. With the help of the Whatsapp API, customers may reach the
business in just one step to have their questions answered, resulting in
increased customer satisfaction and operational efficiency.
3.
Feedback of product and product related services:
The only way to learn about your products and
services from the perspective of your consumers is through feedback, and it is
very possible to modify the feedback form and get responses online. Feedback
services may help you enhance client satisfaction while also assisting in
enhancing product quality and services that are lacking.
This WhatsApp Business API function also gives
you all the information about the consumer and the product that's missing from
the market.It may also help you learn information about how a product is used
in the market and the demographics of the population it is aimed at, down to
the precise location and age range.
4.
Blend of both Digital and in-store experience:
In the digital age, only 73% of consumers choose
to shop across numerous channels, and of those, 50% choose to buy well-known
brands and items. However, 62% of consumers still prefer to purchase in-store.
In light of this, customers are no longer merely asking for digital or in-store
services; rather, they want a combination of the two. Additionally, what if
they could physically book an appointment with a sales representative, which
they can do at any time? It offers several advantages, such as boosting sales,
managing customers, and shopping with everything organised.
In order to manage consumers valuable shopping
time, WhatsApp Business API, a solution that connects online and in-store
shopping, virtual and physical assistants, is used.
Retailers have the opportunity to interact
digitally with their consumers and compete in a real world where digitalization
is the driving force. Improved client interactions and a better customer
experience may be yours when you use mySMSmantra, which is a one-stop
solution and services. Click here for additional information about the mySMSmantra
and WhatsApp Business API.
